“Subway Surfers” Partners with Universal Games and Digital Platforms for “Back to the Future” In-Game Activation

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Oct 9

SYBO’s Hit Mobile Game Launches Limited-Time Collaboration Just in Time for “Back to the Future” Day on October 21

COPENHAGEN & LOS ANGELES – October 9, 2023 – SYBO, the mobile games studio behind the most downloaded game of all time, “Subway Surfers,” today launched a limited-time, “Back to the Future,” in-game bundle purchase inspired by the iconic franchise from Universal Pictures and Amblin Entertainment. This integration, created in collaboration with Universal Games and Digital Platforms, marks the first time a film’s IP has been integrated into the mobile game. The bundle launches with the “Subway Surfers” Halloween-themed game update and will be available through October 31.

“As gaming and traditional entertainment continue to intersect, we’re honored to introduce a film franchise as iconic as ‘Back to the Future’ into the ‘Subway Surfers’ universe for our first-ever film IP integration,” said Mathias Gredal Nørvig, CEO of SYBO. “‘Subway Surfers’ and ‘Back to the Future’ have each earned loyal global audiences through the power of nostalgia and community fandom, and we’re excited for these two worlds to collide in the game.”

For the next three weeks, players can purchase Subway Surfers’ “Back to the Future” bundle in-game. The bundle includes an all-new version of the iconic “Subway Surfers” runner, Outatime Jake, wearing a “Future McFly Outfit” – inspired by Marty McFly’s outfit from the 1985 film – and an exclusive “Back to the Future”-themed hoverboard. The collaboration additionally takes place just in time for “Back to the Future” Day, the day in which Marty McFly traversed the space-time continuum in “Back to the Future Part II,” on October 21, allowing players to join in on the celebration in-game.

“Partnering with best-in-class game studios for creative integrations of our iconic franchises is key to the success of reaching new audiences and delighting generations of fans,” said Bill Kispert, Senior Vice President and General Manager, Business Development, Universal Games and Digital Platforms. “Bringing the timeless world of ‘Back to the Future’ to life with a ‘Subway Surfers’ twist is a fun-filled fit and we are excited to launch this integration just in time for the annual ‘Back to the Future’ Day!”

Subway Surfers is available and free to download on iOS, Android, and other platforms with in-app purchases. For more information, visit www.sybo.com.

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About SYBO
Based in Copenhagen, SYBO is a mobile games studio founded in 2010 and best known for its hit endless runner game, Subway Surfers. Acquired by Miniclip in July of 2022, Subway Surfers has been downloaded more than 4 billion times and was the most downloaded game of 2022. Aside from the flagship Subway Surfers game, SYBO additionally launched Subway Surfers Blast, Subway Surfers Tag, Subway Surfers Match, and Blades of Brim. Subway Surfers Tag was named Game of The Year in the 2023 Pocket Gamer Mobile Games Awards. To find out more, please visit www.sybo.com.

About Back to the Future
From the Academy Award-winning filmmakers Robert Zemeckis and Steven Spielberg comes Back to the Future - the original, groundbreaking adventure that sparked one of the most successful trilogies ever! When teenager Marty McFly (Michael J. Fox) is blasted to 1955 in the DeLorean time machine created by the eccentric Doc Brown (Christopher Lloyd), he finds himself mixed up in a time-shattering chain reaction that could vaporize his future - and leave him trapped in the past. Powered by innovative special effects, unforgettable songs and nonstop action, Back to the Future is an unrivalled adventure that stands the test of time.

About Universal Games and Digital Platforms
Universal’s Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Products & Experiences (UP&E), which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation, and NBCUniversal Television and Streaming. UP&E is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalproductsexperiences.com.